Choosing a domain name

Marketing 2 Comments

Choosing your own domain name is an important decision for every webmaster. A carefully selected domain name helps to build credibility and indicates your level of professionalism. Web users associate a carefully selected domain name with high quality product branding, excellent service, a successful business or even a trustworthy person.

I have provided several factors to keep in mind as you select an appropriate domain name. Please remember that domain selection is not an exact science. Many successful websites have ignored the accepted rules and still prospered.

  • Topic of the website? – a website that reflect the topic will be easier to find
  • Website objective? – professionalism will be reflected in the name, is this a hobby or a business?
  • Set a tone - Will this site be funny, insightful, and/or newsy?
  • Who is the intended audience? – Does your name appeal to the people you wish to attract?
  • Choosing an appropriate domain name will certainly contribute toward the successful launch of your new website.

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